Local Marketing Services
Digital Marketing for Local Businesses
Whether you’re a retailer, hotel, restaurant or a service based business, local digital marketing is an integral part of your marketing mix. Location and signage are marketing basics for your business, but a strategic digital marketing campaign can help you grow your business in the most cost effective way. Honey Bear’s team focuses on tracking, identifying, and optimizing online trends which lead to real business conversions purchases, reservations, or calls to your business. An overwhelming amount (82%) of smartphone users say they perform a search to find a local businesses. Don’t you want to have your company in these users’ consideration sets? With digital marketing, you can expand your reach and make it easier for prospective customers to locate you, rather than your competitors.
When using powerful advertising platforms like AdWords, businesses can also exclude customers in areas they don’t service. This makes your digital marketing campaigns much more efficient, and allows businesses to concentrate their media spend on the geographical areas that work best for your company’s situation.
Another benefit for geographically focused businesses is that branding on digital properties can be done more efficiently as well. By limiting your brand’s exposure to only your locations, you can increase the frequency & concentration of brand based impressions, making your branding dollars go further.
Our experts help your business connect with your target market, right when a potential customer is searching, within the geographic areas your business serves. Our approach to integrated digital marketing utilizes the powerful combination of SEO, Search Engine Marketing, Social Media Marketing, and Reputation management.
Honey Bear Digital’s Local Marketing Team can help with:
- Reputation Management
- Improving Rankings within local aggregator sites like Yelp, Angieslist, and more.
- Search Engine Marketing
- Click-to-Call campaigns and tracking
- Monthly Digital Property Analytics Reporting